Mobile Demolicious

Mobile Portland is joining with Portland Web Innovators to host Mobile Demolicious on Monday, April 25th at 6pm.

Demolicious is Portland Web Innovators’ showcase of member’s work. Whether it’s a side project or a new business, you have ten minutes to show what you’ve got. What do you have to show off?

We've got a great line up of mobile apps for this month's Demolicious. Everything from apps for kids to mapping and checkins. Thanks in advance to our presenters.

About the Demos

Mapbox — Demoed by Justin Miller, Development Seed

MapBox for iPad is part of a stack of largely web-based tools (this one being the exception) for creating your own highly-custom maps. Development Seed makes open source tools for creating and serving map tiles, and the app that Justin Miller works on is for carrying them anywhere, using them offline, and demoing them to other people.

Development Seed has created a standard ( for map exchange. This demo would be useful to both developers as well as people generally interested in mobile tech.

GigbookJoe Janiga and Tony Jamesbarry, Deep Dish Designs

Screenshote of GigbookEven back when the iPad was a mere rumor, Joe and Tony began imagining an app that could be used to house their extensive musical libraries and be used seamlessly at their rehearsals, on stage, in their classrooms and in their private lessons.

GigBook is not the first out of the gates, but they believe it’s the most mature, elegant and intuitive sheet music reader in the App Store. GigBook is simply the best way to organize, store and use your musical scores, chord charts, and lyric sheets in a live setting on the iPad.

Heat TrackerDaniel Wood and Reggie Wideman, tenfour

Heat Tracker screenshotHeat Tracker allows you to find places near you that have a good crowd before you get there. Want to go where people are going? Look for places that are “Heating Up” or “On Fire.” Don’t want to get mobbed? Look for places that are “Cool” or “Getting Warmer.”

Heat Tracker for iOS is the only app that pinpoints where people are checking in at local venues and assigns a heat rating based on the number of check-ins. Connect with your friends or find new friends in hot places! After you find that perfect coffee shop or nightspot you can share it on top social networks. You can also customize your experience by searching for men-only or women-only, changing your search radius or searching for nightlife only. Location search allows you to see what’s hot in other areas too.

So whether you’re new in town and want to know the best places to go, or a local looking to see where to go to next, use Heat Tracker with your iPhone, iPad or iPod Touch to find the hottest places to hang out before you arrive!

AlchemyKelly White, Silver Tail Software

Alchemy logoAlchemy is a game of discovery. The goal is to create new elements by combining existing elements you have already discovered. You start with the four basic elements: air, earth, fire and water.

Many of the combinations resemble real life scenarios, others are just plain wacky. There are 286 elements waiting for you to discover. Can you unlock them all?

Alchemy is Windows Phone 7 game and Kelly can not only show how the game works, but can talk about selling Windows Phone 7 apps.

Paint for KidsMichelle Blum

Paint for Kids screenshotDiscover a fun new way for preschoolers and young kids to express their creativity! This interactive app quickly gets children interested in drawing with clean graphics, cute sounds, and an easy to use layout.

Designed for toddlers 12 months and up, Paint for Kids is so easy to use, your child will start doodling and drawing within seconds. Everything is kept simple for your young artist, placing all of the essential drawing features in one screen. Features for parents include exporting drawings, toggling the sound on/off, and deleting projects are tucked away in the extendable menu as to not confuse or accidentally be selected by young users.

Photo courtesy Josh Liba. Licensed under Creative Commons.

Monday, April 25, 2011 - 6:00pm Mobile as a Platform for Change

We're pleased to present two speakers this month talking about how mobile technology is being used to collect information, help others, and change the world.

Nokia phone converted into a microscopeRenny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, will talk about how corporations and their products are being used as platforms for social change. Renny's work with Nokia and other W+K clients has given him a unique vantage point to see how people are using products and infrastructure in ways these companies never imagined.

Marcelino Alvarez, Founder of Uncorked Studios, found himself depressed by the devastation in Japan and frustrated with the U.S. news coverage of the subsequent radiation problems. He wondered if he and his colleagues could do something about it by having providing a way for people on the ground to report radiation levels.

The idea and the sketch that accompanied it spurred a frenetic 48 hours of development resulting in where people can report the radiation levels they are measuring and other sources of radiation information is aggregated.

In the subsequent days, Uncorked Studios has learned many lessons from the differences in the way radiation is measured, where best to get radiation data, and how to help put the radiation levels in perspective.

With collaborators around the world helping them, they are now looking at expanding their efforts with a Kickstarter project to build portable geiger counters that can interface with mobile devices.

Join us for these two unique perspectives on how we can utilize these devices in our pockets to make a difference in the world.

Our Speakers

Marcelino Alvarez Marcelino Alvarez, Uncorked Studios

Marcelino left the Miami sun for the Portland rain and joined Wieden+Kenendy, Portland as a Senior Interactive Producer on Nike and EA. After a year, he was promoted to Executive Producer. During his 3.5 years at W+K, he led interactive production on Nike, Old Spice, Electronic Arts and Laika. During that time, he also produced a few select projects, including the iPhone app, the Nike Golf mobile website, and most notably, the Nike Chalkbot.

While at W+K, he and some friends started a creative side project called the Gorlochs. The Gorlochs have made several iPhone apps, including Boombox, Boombox Pro, and Kickball. In January 2010, Marcelino left W+K to pursue Gorlochs as a full-time endeavor. The Gorlochs worked with W+K on several projects, including the Procter & Gamble Winter Olympics interactive installation and the 2010 Nike Chalkbot. In 2011, Marcelino founded Uncorked Studios to work on mobile and web development projects.

Renny GleesonRenny Gleeson, Wieden+Kennedy

Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi's digital arm. From there, he crossed over to dEliA*s before he was recruited by the NBA, where he led their marketing team and created online platforms for their major sponsors.

Currently, Renny is the Global Digital Strategies Director for Wieden+Kennedy, a cutting-edge advertising agency handling clients such as Nike, Nokia and Target. He also writes a blog, ouroboros, on new media. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, "If you don't play, you're out of the game."

Monday, March 28, 2011 - 6:00pm

Mobile Subscriptions: Controversy and Opportunity

The Daily on an iPadApple's newly announced policies for subscriptions in iOS apps have the tech and publishing industry buzzing.

Ever since Rupert Murdoch announced that his new initiative, The Daily, would use the new subscription service, people have wondered how the service would work. Like many App Store announcements, the unveiling of the new policies seem to create more questions than they answer.

This month at Mobile Portland, we are pleased to have a distinguished panel of experts who will take a look at controversy, risks and opportunities associated with mobile subscriptions. They will cover questions like:

  • Can publishers adjust their business models can survive Apple taking such a large percentage (30%) of their subscription fees and the fact that they will not have the demographic information about subscribers that they use to sell ads?
  • Why do publishers want the subscriber information? How much of their revenue comes from selling subscriber data to direct mail companies? Are the policies important to protect consumer privacy?
  • Will popular applications like Netflix, Kindle and survive under these new rules?
  • Will these new policies apply to software as a service as well? What about products like Dropbox and Basecamp?
  • Do these changes make it more difficult for companies to innovate and disrupt existing industries?

Even with all of the controversy, many people see opportunities for new business models that were not possible before. The panel will explore what businesses may benefit the most from Apple's new subscription services as well as dive into some of the technical details on how they can be implemented.

Apple isn't the only game in town. Google has responded with it's One Pass service for Android that will allow publishers to keep 90 percent of revenue and access to more subscriber data. Will Android and other platforms put pressure on Apple to change it's policy?

Please join us for this free timely and informative discussion

Our Panelists

Sasha MaceSasha Mace

Sasha Mace is the Engineering Manager at Urban Airship. He has been working on Urban Airship's implementation of subscriptions for iOS and Android. Few people are in a better position to talk about the technical differences between the subscription services that each platform provides.

Jon MaroneyJon Maroney

Jon Maroney is Senior VP Mobile Publishing for Handmark. Handmark specializes in delivering mobile application solutions for brands, publishers and media companies. Because of their extensive work with publishers, Jon has unique insight into how publishers are looking at the new subscription models.

Kiyo KuboKiyo Kubo

Kiyo Kubo is the CEO of Spotlight Mobile. Spotlight Mobile has built many popular apps including apps for publishers like Vogue and GQ as well as Barnes and Noble. Kiyo will be able to talk about what his publishing customers are concerned about and how it may impact book publishers.

Elia FreedmanElia Freedman, Moderator

Elia Freedman has spent over 14 years in the mobile industry as CEO of Infinity Softworks. In that time, Infinity Softworks has distributed more than 15 million software products and brokered major partnerships with mobile and industry heavyweights including Palm, Sony, Garmin, Viewsonic and others. Infinity Softworks iOS apps have been used more than a million times, has been an Apple staff pick and a Best of 2010 app. The industry analysis on his blog is a must read.

Monday, February 28, 2011 - 6:00pm

Lunch 2.0 at Urban Airship

From Silicon Florist:

Urban Airship (@urbanairship) cordially invites you to lunch at their place in Old Town for lunch and light networking on Wednesday, January 26, 2011.

If you read here, you’ll know at least a little about Urban Airship, one of Portland’s white-hot mobile startups. Having recently closed a round of venture funding and moved to spacious, new offices in the Pearl at 11th and Flanders, formerly occupied by Ziba Design, they are excited to throw open their doors and have you all over for lunch.

More Details | RSVP on Upcoming

Wednesday, January 26, 2011 - 12:00pm - 2:00pm

Ambient Location Apps and Geoloqi

NOTE: New location for meeting. 334 NW 11th Ave.

Geoloqi logo Named by JWT Intelligence as one of the 100 things to watch in 2011, Portland's Geoloqi has garnered national attention for being at the forefront of location-based services. Forbes recently asked if Geoloqi was "Foursquare's Biggest Threat?"

Why is there so much buzz for this small project in Portland? Because Geoloqi is on the cutting edge of taking location information and making it truly useful.

As Aaron Parecki, one of the co-founders of Geoloqi, explained to Forbes, "I’d like to share my location with a client if I’m meeting them somewhere, so they can know when I’ll arrive."

We're honored to have Aaron Parecki and Amber Case as our first presenters of 2011. They'll be talking about the next generation of location apps and the importance of ambient location services.

Presentation Description

Wouldn't it be nice if your colleague's phone could SMS its location to you? If you know position and velocity, you know when they'll arrive. The result: the interface disappears. No redundant actions or queries. The same software could turn your lights on as you approach the house. Or automatically "check in" to certain locations for you. Or leave a note for yourself the next time you're at the store.

Geoloqi on Android

Augmented reality and location were hot topics last year, but there is often a confusion between aesthetics vs. practicality, and fantasy vs. reality. This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality.

Geoloqi iPhone App screenshotIn the presentation, they will highlight why developers of apps should look at what users want to do now, as well as what users want to do in the future, why social apps should try to mirror real-world relationships, why sharing should be about who you share with as well as how long you’re sharing, and why developers should think about how to make apps "ambient” and require less user interaction.

They will cover the current players in the geolocation market, the location market itself, and why location is such a big deal. They will discuss real-time location sharing, geolocation triggers such as geonotes, proximal notification and automatic checkins, and privacy and security.

What Will Be Covered

  1. The location market. Where it is now and future projections.
  2. Why the market is here (timing, hardware, affordability, etc.).
  3. Some history (PARC research, etc.)
  4. The current players:
    1. What they’re doing
    2. Where they fall short
  5. What we’re passionate about and are trying to solve.
  6. Philosophy of interface evaporation.
  7. Other cool things you can do with ambient location and sensors (fun home automation tricks and pranks).

Aaron Parecki

Aaron Parecki mugshot Aaron Parecki is a Portland-based iPhone and PHP developer interested in solving practical problems with technology. In his free time, he enjoys geolocation, linguistics, and building home automation systems and IRC bots with a sense of humor.

For the past 2.5 years, he has been tracking and visualizing his location every 6 seconds, making him a frequent presenter at the Portland data visualization group. His fascination with location sharing and GPS began at the age of 6, when he traced the routes of family road trips on a map with a highlighter. He combined these interests and created with Amber Case in an effort to help people connect in the real world.

Aaron has 11 years experience in web app development, database design, graphic design and printing, and server administration. You can learn more about Aaron at, and you can follow him on twitter at @aaronpk.

Amber Case

Amber Case mugshotAmber Case is a cyborg anthropologist and user experience designer from Portland, Oregon. Her main focus is mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding.

Last year, Case was featured in Fast Company as one of their Most Influential Women in Technology and spoke at TED on technology and humans. She worked with Fortune 500 companies at Wieden+Kennedy and now works as a user experience designer at Vertigo Software in Portland, Oregon.

You can learn more about Case at, and on Twitter at @caseorganic.

Monday, January 24, 2011 - 6:00pm
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