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Despite the massive growth in usage of mobile devices, mobile marketing is still a small percentage of the total marketing budgets of most companies. eMarketer found that Americans spend 8.1% of their media time on mobile devices, but mobile only represents 0.5% of the total advertising spend.
So mobile marketing remains under the radar, but not for long:
We’ve assembled a diverse panel to take a closer look at mobile marketing to answer questions about what works, what doesn’t, and what people should be thinking about as they start to ramp up their mobile marketing campaigns.
Jeff Lorton is co founder and managing partner at LynkSnap Mobile Marketing Solutions. Both a visual artist and a mobile marketing disciple, Jeff has adapted his love of design, iconography and symbolism to the new medium. Along the way his firm LynkSnap has forged closet ties with the US mobile barcode leader Scanlife/Scanbuy and the Canadian scan to pay developer Mobio ID.
Today, LynkSnap specializes in creative mobile marketing concepts that create unique and interactive brand experiences that combine conventional lifestyle print, outdoor advertising and digital media with advanced QR code functionality or what Jeff simply calls QR 2.0.
Recent local clients include the Portland Timbers and the Oregon Wine Board.
George is a seasoned wireless, online & digital media professional with extensive experience in partner management and business development on 4 continents.
George is responsible for global, regional and local content partnerships and cross platform, integrated marketing programs. Head up all Partnership and Business Development activity for the Entertainment vertical globally.
Sean is the founder and principal of Matua Media, a successful consulting firm who helps businesses of all sizes leverage technology to achieve their organizational goals. He develops mobile strategies, innovative products, and launch plans for companies in a wide range of industries including healthcare, automotive, advertising and analytics.
Sean has more than 12 years of experience leading marketing technology products and has implemented solutions for both entrepreneurs (such as OneCommand and author Robert Shemin) as well as internationally recognizable brands like Vodafone, BP, Jaguar, Burger King, Blue Cross Blue Shield of Tennessee, and Saatchi & Saactchi. He also led the development of the award-winning, cloud-based mobile marketing platform of Run the Red, a leading mobile marketing company in Australasia.
Sean has recently co-founded Dialog Health, a company who specializes in mobile solutions for the Healthcare industries.
As much as Sean loves to geek out and talk about Mobile…it’s all lost when someone starts talking about Rugby, Wine or the St. Louis Cardinals…and not necessarily in that order.
Daniel T Wood (@dtwood) serves as Digital Strategy Director at tenfour with the fortunate charter to guide the concept and creation of mobile and social programs for Toshiba, Hawaiian Airlines, Parallels, Air New Zealand, Cisco, Tektronix, Intel, Dell, IBM, Draftfcb, DSI, Best Buy, and Staples.
He's spent an equal number of years in software start-ups as advertising agencies and enjoys seeing the lines merge and business models blur.
Daniel finds that coffee shops are his creative sanctum and dry erase markers - his weapon of choice.
There won’t be a Mobile Portland meeting this month. We’ll resume in October and are planning on having a social event in the November / December timeframe to close out the year.
I’m sorry we’re missing this month. I dropped the ball. I’m been swamped this month and lost track of time. By the time I realized how close the meeting was, we were unable to line up speakers and put on an event of the caliber we’ve come to expect.
Thank you and see you next month!
Do you have a mobile app or website? Then you need to make time on Monday afternoon for the Mobile Analytics In Depth sessions.
See we love getting great speakers, but we never seem to have enough time with them. Each panelist gets at most seven minutes at the beginning to talk about what their company and product does before the panel discussion begins.
And of course the panel discussion is going to be enlightening, but it is going to focus on the big picture of mobile analytics which may not be as helpful if you’re trying to figure out the nitty gritty details of how to track your mobile app or website.
The sessions will start at 3 pm. Each speaker will have 30 minutes with some time after for questions. We’ll wrap up around 5 pm giving you time to grab a bite to eat or you can stick around and mingle with the other attendees and speakers. We’ll start up the normal meeting around 6 pm like usual.
So come by Mobile Portland early on Monday for this more intimate and in-depth look at Flurry, Ground Control, and WebTrends and stick around for the main event later in the evening.