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Answering questions like, “What percentage of people who hit the home page put something in their shopping cart?” is old hat.
But combine analytics with mobile and you get a new set of questions like, “What percentage of people in our store looked up product information on their phone? How can we correlate that behavior with sales?”
One of the heralded eight unique abilities of mobile is that “mobile has the most accurate audience measurement”. Yet most businesses and developers have yet to consider how to track mobile usage accurately, let alone how mobile might be able to provide better information.
Mobile analytics isn’t solely about the web either. Analytics for native applications can help game developers figure out what levels players are having the most trouble on and determine which promotions increase in-app purchases most.
On the highly competitive playing field of mobile, any small edge can make a difference.
We’re excited to have an expert panel this month to talk about Mobile Analytics. Frankly, you’re not going to find another opportunity to get such a diverse set of opinions on mobile analytics. You won’t want to miss it!
We love getting great speakers, but we never seem to have enough time with them, especially when they are on a panel and is made worse when speakers travel a long way to present at our meeting.
So this month we’re trying something different. In addition to the normal evening meeting, each panelist will also have a session in the late afternoon where they can talk more in-depth about their products and how they can be used.
The sessions start at 3 pm and last thirty minutes each. Space is limited so sign up now to attend.
As Director of Mobile Analytics at Webtrends, Eric Rickson is responsible for driving product strategy and evangelism for Webtrends measurement solutions for mobile. Most recently, Eric was responsible for emerging markets and vertical market measurement solutions at Webtrends with an emphasis on retail, CPG, Media and Financial Services.
Prior to Webtrends, Eric was a Strategic Consultant helping businesses understand and optimize the performance of their digital channels using various analytics solutions. Eric brings over 11 years of experience as a digital analytics professional working with brands such as Coca-cola, Wells Fargo, Visa, Microsoft, and Nike.
Luni is a serial entrepreneur and mobile industry visionary who has participated in five start-ups, four of which he founded. Luni’s latest startup is Ground Truth, a mobile measurement company and division of Mobile Intelligence Solutions, where he serves as Chief Research Officer. Past companies include Medio Systems (mobile search and advertising), Mforma (mobile gaming and applications), 2WAY (enterprise collaboration systems), and Nimble (pen computing, PDAs, and early smartphones).
As Publisher Business Development Manager at Flurry, Isabelle Pain helps iOs and Android developers use mobile analytics to improve user retention and monetization. Recently, Isabelle has been focusing on evangelization of Analytics 3.0, the latest release in the Flurry analytics tool, which allows developers to create cohorts and funnels of users to identify their best audience.
Prior to joining Flurry, Isabelle founded the US office of Playsoft, a mobile development and porting house. As a Global Product Manager at Gameloft, she managed the Marketing launch and user retention strategies for a series of iOs and Android games. Isabelle brings a solid understanding of the importance of mobile analytics in building and monetization of an audience on mobile.
Erik Onnen is the Director of Architecture and Delivery for Urban Airship where he works closely with the analytics and reporting platform that he helped author. He has over a decade of experience building high throughput, data-driven systems across a variety of industries including mobile.
When we set out to create a device testing lab, I thought it would go faster than it has. The biggest challenge thus far has been creating a non-profit organization.
While I’ve started one company and been involved in others in the past, I have no experience with creating non-profits. Over the last few months, I’ve gotten a lot of conflicting direction on what to do, whether or not Mobile Portland will qualify as a tax exempt, and how to proceed.
These conflicting directions caused delays. My company, Cloud Four, is still a small business. We couldn’t afford to sit down with lawyers and have them take us from zero knowledge to non-profit incorporation. In order to make minimize costs to both Cloud Four and the future non-profit, I needed to learn a lot more about what it means to run a non-profit.
Thankfully, I got some great guidance from Audrey Eschright who has been involved in a few non-profit organizations. That guidance helped me get to the place where I understood the differences between things like 501(c)3, 501(c)6, organizations with members and those without.
You can look at it two ways. I finally had enough information to communicate efficiently with a lawyer. Or I had enough information to be dangerous.
The other thing that I learned on my journey was that my vision for the board of the non-profit wasn’t optimal. I had originally thought of pulling from the group people who had been involved in helping meetings and just making a board. The composition was an afterthought.
Then you don’t want to miss Mobile Portland this month as we take a look at three awesome tools and frameworks for mobile web development.
We’re pleased to welcome David Kaneda, Brian LeRoux and Patrick Mueller to Portland. They’ve graciously agreed to take time out from their busy OSCON schedules to talk to us about:
If you’re doing any mobile web development work, these are tools you need to know about. And given the number of apps that include embedded web views, it means nearly everyone is doing some sort of mobile web development.
Mobile Portland is a free monthly meeting open to anyone. If you are in town for OSCON, please feel free to join us. All that we ask is that you RSVP so we know how many chairs we need.
You can take the MAX train for free from the convention center and then take a short walk (.4 mi) to the meeting location.
If you’re a Portlander who isn’t attending OSCON, you should! Not only is the largest open source conference, but there are mobile tracks with detailed presentations from Patrick Mueller and two of Brian LeRoux’s Nitobi colleagues.
Brian LeRoux is the lead at Nitobi Software with the prestigious title SPACELORD!1!! He also has the dubious distinction of being the creator of wtfjs.com despite a twisted love for the language of the web. To make matters worse he actually has a non-breaking space tattoo.
Aside all these ridiculous distractions he is also responsible for leading the direction on the wildly popular PhoneGap software project that has the audacious goal to provide a web platform complete with device APIs for all smartphone operating systems.
David currently works as creative director at Sencha, and is responsible for the look and feel of their websites and software, including Sencha Touch.
Patrick Mueller is a software developer at IBM in the Research Triangle Park area of North Carolina. He’s been working on web software and mobile software for a long time. Don’t ask how long, unless you want to hear about how great it was to use Smalltalk for web and mobile software development.
Mobile technology will transform many aspects of society, but it isn’t a stretch to say that health and healthcare are where mobile may have the largest impact.
Already we’ve seen the impact of mobile technology in developing countries where it has been used to combat HIV/AIDs and to help pregnant women keep informed and provide personalized reminders based on their medical history.
In the United States, the mHealth movement is just beginning to take off and is already being projected to be a massive industry and changes everyone's lives.
Mobile technology may play a key role in tackling the toughest problems in our current healthcare system—regular preventative care and changing patient behavior.
And that’s why we’re so excited to have a esteemed panel of experts to talk about mHealth at Mobile Portland this month. We hope you can join us!
Richard Lazar has spent the past 13 years running start-up companies, including roles as the CEO and Founder of Angel Oregon-winner DeltaPoint, Founder and President of AED Risk Insights and Co-Founder, President and CEO of Atrus, all investor-backed companies focused on the medical fields. He also served as Co-Founder, President and CEO of Fios, focused on the legal discovery market, and ran his own law practice for 13 years. Over the course of his career Richard has demonstrated versatility in successful roles including executive leader, angel/venture fundraiser, angel investor, market strategist, legal and public policy advisor, and White House, congressional, federal agency and state legislative public policy advocate. Richard has a BS in Public Affairs from the University of Oregon and a JD from Lewis & Clark Law School.
Jeff Brandt is founder and chief software architect at Communication Software in Portland Oregon. An early pioneer of mobile Personal Health Records, Communication Software's mHealthBridge Cloud service has partnered with Microsoft HealthVault so it can securely share patient's health records with iOS and Android phones. He is also co-authoring a book on mHealth for the Health Information and Management System Society (HIMSS) publications. Jeff has a BS in Computer Science from the University of Oklahoma, a certificate in Medical Informatics from OHSU/AMIA and currently working on his Masters in Bio-Medical Informatics at the OHSU.
Sheetal Dube is a user experience consultant with more than fourteen years of experience. For the last five years, Sheetal has worked extensively with patients and clinicians to design products and services for Fortune 500 medical device and healthcare solution companies. She is especially sought for her ability to understand the behaviors and needs of people with chronic health conditions. Her recent work in the mobile space was showcased by one of her clients as an example of innovation within their company. Sheetal holds a Master’s Degree in Industrial Design from Indian Institute of Technology, Mumbai and has given presentations and webinars on user experience and mobile health.
Michael Coffin is president of Portland-based Informed® Publishing, a market-leading print and digital publisher for public safety and health professionals. Originally known for producing award-winning medical field guides, Informed's smart phone and tablet applications are now category leaders in iTunes, Android and Nook markets. Prior to joining Informed, Michael was CEO of streaming media pioneer Aerocast (acquired by Motorola in 2002) and formerly a senior officer of energy giant PG&E Corporation.