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At last April’s meeting, we saw five cool demos from Mobile Portland members. This month, we’re doing it again. Please join us on Monday, March 26 at 6pm to hear great demos about everything from personal fitness to Tweeting a beer to your friend.
Adidas is launching an updated version of the popular GPS fitness app to include strength and flex workouts for those who train in the gym or in the privacy of their home. Get personal training by the same folks who train pro athletes.
AppThwack is a web service for testing Android apps on real devices. When a developer uploads an APK to the site, it is automatically run through a series of smoke tests on real and emulated devices. It can also run custom tests defined in the uploaded APK or in a secondary APK that targets it. The demo will follow an app through this flow using real devices and display the results in real time. They'll describe how it works, give an overview of the service's back-end, Trellis, and where they're headed.
Encyclopaedia Britannica recently announced it will stop publishing print editions of its signature product for the first time in its 244-year history. Concentric Sky worked with Britannica to make the content of the Encyclopaedia available in iOS app. They will demo the app and talk about a few of the challenges they had to overcome.
Tweet-A-Beer is a web and mobile web application that allows you to buy a beer for a friend from any computer or web enabled mobile device, regardless of the distance between you. It is powered by Chirpify, a commerce platform for Twitter. Chirpify is the magic that connects your Twitter account to PayPal in order to pre-approve payments. When you Tweet-a-Beer, you are sending $5.00 to another Twitter user, and ultimately, their PayPal account.
CommutePays has developed a mobile app for saving commuters time and money. Time? By providing real-time traffic information, specific to a commuter's route, with alternate route guidance to ensure they are taking the most time-efficient route. Money? By providing commuters with timely, relevant, hyper-local offers and promotions along the same routes they frequent. Two years in development, they have just completed the soft-launch of their free app for iPhone and Android. Although the app works anywhere in the US, they are looking for regional feedback to fine tune the UI/UX prior to rolling out nationally in the fall.
When Apple announced iBooks 2.0, it made a bold claim that it was reinventing the textbook. Who better to judge whether or not Apple has succeeded at its goal than Mobile Portland alum and Textbook 3.0 advocate Corey Pressman.
In August 2010, Corey participated in a panel talking about using mobile technology in education. Corey talked about his efforts to convince textbook publishers to start to see the iPhone and the iPad as the foundation for an entirely new form of textbooks. He talked about both the learning theory behind why a digital textbook would be more successful as well as what would make them fun for students.
And he did it all as one of our more compelling and funny speakers. So it makes sense to bring him back to talk about what iBooks 2.0, iBooks Author, and iTunes U means for students, teachers, and textbook publishers.
Like nearly every Apple announcement, the iBooks Author announcement wasn’t without controversy—license restrictions and modification of the ePub format into a proprietary iBooks file format are at the top of the list. After Corey talks about textbooks, a small panel of expert publishers and educators will join Corey to talk about the implications of iBooks Author and the overall initiative on education and publishing in general.
The news that Walmart had acquired local iOS development agency Small Society surprised many people. Twitter was abuzz with questions like:
For those familiar with Ben Galbraith and Dion Almaer, these aren’t new questions. After many years working for companies like Mozilla and Palm and starting the popular Ajaxian blog, Ben and Dion finally struck out on their own and created a company called SetDirection.
The company operated in stealth mode making many curious what Ben and Dion where working on. But within a few months, Ben and Dion announced the SetDirection had been acquired by Walmart and that they were going to lead Walmart’s mobile efforts.
Despite the massive growth in usage of mobile devices, mobile marketing is still a small percentage of the total marketing budgets of most companies. eMarketer found that Americans spend 8.1% of their media time on mobile devices, but mobile only represents 0.5% of the total advertising spend.
So mobile marketing remains under the radar, but not for long:
We’ve assembled a diverse panel to take a closer look at mobile marketing to answer questions about what works, what doesn’t, and what people should be thinking about as they start to ramp up their mobile marketing campaigns.
Jeff Lorton is co founder and managing partner at LynkSnap Mobile Marketing Solutions. Both a visual artist and a mobile marketing disciple, Jeff has adapted his love of design, iconography and symbolism to the new medium. Along the way his firm LynkSnap has forged closet ties with the US mobile barcode leader Scanlife/Scanbuy and the Canadian scan to pay developer Mobio ID.
Today, LynkSnap specializes in creative mobile marketing concepts that create unique and interactive brand experiences that combine conventional lifestyle print, outdoor advertising and digital media with advanced QR code functionality or what Jeff simply calls QR 2.0.
Recent local clients include the Portland Timbers and the Oregon Wine Board.
George is a seasoned wireless, online & digital media professional with extensive experience in partner management and business development on 4 continents.
George is responsible for global, regional and local content partnerships and cross platform, integrated marketing programs. Head up all Partnership and Business Development activity for the Entertainment vertical globally.
Sean is the founder and principal of Matua Media, a successful consulting firm who helps businesses of all sizes leverage technology to achieve their organizational goals. He develops mobile strategies, innovative products, and launch plans for companies in a wide range of industries including healthcare, automotive, advertising and analytics.
Sean has more than 12 years of experience leading marketing technology products and has implemented solutions for both entrepreneurs (such as OneCommand and author Robert Shemin) as well as internationally recognizable brands like Vodafone, BP, Jaguar, Burger King, Blue Cross Blue Shield of Tennessee, and Saatchi & Saactchi. He also led the development of the award-winning, cloud-based mobile marketing platform of Run the Red, a leading mobile marketing company in Australasia.
Sean has recently co-founded Dialog Health, a company who specializes in mobile solutions for the Healthcare industries.
As much as Sean loves to geek out and talk about Mobile…it’s all lost when someone starts talking about Rugby, Wine or the St. Louis Cardinals…and not necessarily in that order.
Daniel T Wood (@dtwood) serves as Digital Strategy Director at tenfour with the fortunate charter to guide the concept and creation of mobile and social programs for Toshiba, Hawaiian Airlines, Parallels, Air New Zealand, Cisco, Tektronix, Intel, Dell, IBM, Draftfcb, DSI, Best Buy, and Staples.
He's spent an equal number of years in software start-ups as advertising agencies and enjoys seeing the lines merge and business models blur.
Daniel finds that coffee shops are his creative sanctum and dry erase markers - his weapon of choice.