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Content Strategy for Mobile
In a joint venture, the Portland Content Strategy Meetup, Mobile Portland and the UX Book Club PDX are excited to host Karen McGrane, author of Content Strategy for Mobile for a “battle cry” talk on putting content first, especially in mobile development projects.
The proliferation of mobile devices has introduced complex design and development challenges for people who create web experiences. But where does this leave content? How do we ensure that users can consume content across all devices, without resorting to truncated, watered-down experiences?
Karen McGrane shows us that if we take the time to consider the right tools and processes to develop and deploy content across multiple devices and platforms not only can we give users the content they want, we will solve many other UX problems along the way. And we’ll create dependable, repeatable processes for further development and governance.
Find out more about Content Strategy for Mobile and read a sample chapter at A Book Apart
Until May 31st you can use this discount code to buy the book: UXBOOKCLUBPDX2
Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times,Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.