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Critical Path to eBay Mobile Success
Early in 2008, Critical Path Software was introduced to eBay by its Apple friends. Critical Path was a premier developer with the skills and experience to launch eBay into the initial iTunes AppStore on July 10, 2008.
It was a heady time. The deadline was tight. The team had to fight through issues with the iPhone SDK and integration with eBay servers. It was a grand success. The eBay app went on to be number 3 of all free apps in the first year of the App Store. Contemporary industry-wide mobile ecommerce revenue estimates were vastly exceeded by the eBay app alone. The mobile ecommerce revolution was born.
Fast forward to today. The eBay Mobile products produced here in Portland are responsible for over 30 percent of eBay revenue. Ladd Van Tol and Dan Weston have graciously agreed to discuss their insights into the architecture of these enterprise-class mobile apps. Their discussion will cover the evolution of the product architecture, lessons learned over the past six years, and how to architect state-of-the-art apps in an enterprise environment.
Learn how they went from an under-the-radar consulting project to 35% of Fortune 500 company.
About Our Speakers
Ladd Van Tol is the architecture lead for eBay's native mobile applications, continuing work started at Portland-based Critical Path Software in 2008.He is a mobile architect specializing in iOS, providing underlying design and engineering for eBay for iPhone and iPad apps. At Critical Path Software, since purchased by eBay in December 2010, Ladd was the Lead engineer on custom software development for a variety of startups and Fortune 500 companies.
Ladd was previously the technical lead for TechTracker, another local Portland company.
Dan Weston works on functional architecture for eBay's native mobile applications, continuing work started at Critical Path Software in 2008.
Dan has over 3 decades of software development experience ranging from founding successful startups to providing significant leadership and engineering services to Fortune 500 Companies.
Dan previously was a founding member of another Portland startup, Thetus Corporation, as well as a stint working in cryptography and security at Intel.