Mobile App Marketing: Selling Your Apps

Marketing your iOS/Android/other app is tough. There are lots of app stores, most of them have ultra-specific rules, and it's easy for your app to get lost in the noise created by thousands of competitors. So how do app marketers actually sell apps within this landscape? What marketing techniques work, and what's up with that black hat stuff that gets crappy apps into the top charts? (Note: we promise not to entice you to the dark side during this presentation.)

At this Mobile Portland panel, we'll hear from Portland mobile marketing gurus Elia Freedman, Andy Rosic, and Dave Howell on a panel moderated by Janet Johnson. Discussed:

  • Marketing apps on a budget
  • Dealing with competition
  • Cutting through the noise
  • Actual app success stories
  • Finer points of popular App Stores (aka Appstores, Marketplaces, and of course "Play")
  • Q&A from the crowd

Bring your mobile marketing questions and an appetite for beer!

About the Panelists

Elia FreedmanElia Freedman, Founder and CEO, Infinity Softworks

Elia Freedman is the founder and CEO of Infinity Softworks, which has been in business for over 15 years and has over 15 million software calculators distributed for multiple mobile platforms, most recently focused on iOS. The company's powerOne Finance has been featured by Apple multiple times and has remained in the top 1% of all finance apps for over two years. In addition, they have partnered with DEWALT Tools, National Association of Realtors, Educational Testing Services, Cengage Learning, and others to develop related applications. Elia can be found on Twitter @eliajf or at his blog, Elia Insider.

Dave HowellDave Howell, Founder and CEO, Avatron Software

Dave Howell is the founder and CEO of Avatron Software, the mobile app developer that created Air Display, Air Sharing, Print Sharing, and Air Dictate. He is also an angel investor and member of the Keiretsu Forum. Dave has spoken about Mac OS and iOS coding and the business of apps at Apple WWDC, the National Association of Broadcasters, Voices that Matter, Pacific Crest Tech Summit, One More Thing, and other tech events. Before starting Avatron, Dave was a senior engineering manager at Apple, where he worked on the Final Cut Studio and iWorks teams after Apple acquired the IP of his previous company, Pablo Media. Dave has Computer Science and Music degrees from Case Western Reserve University and an MBA from Cornell.

Andy RosicAndy Rosic, Founder and CEO, Selfpubd

Andy Rosic is the founder and CEO of Selfpubd, the collaborative publishing movement for indie game and app developers. He spent two years running an indie gaming studio, called Thumb Arcade, where he sold over a half-million downloads and secured two licensing deals. Andy has been in mobile since 1999, back before the term "app" and before phones had data (there were 2-way pagers for that!) He spent 5 of those years in mobile payments; he was the team lead that designed, produced and sold Apple retail their Easy-Pay in-store POS system for iPod touch. He does not believe in unicorns, but has met many trolls. Find him easily in the ether or at

About the Moderator

Janet JohnsonJanet Johnson, Senior Principal, VelocX

Janet Johnson, Senior Principal at VelocX is a devoted practitioner of integrated marketing who loves to live on the edges of technology and marketing. Janet pioneered social media techniques when it was only a blip on most marketers’ radar screens. In 2004, she launched a groundbreaking and controversial "Paybloggers" program for a software startup, which resulted in global press coverage by more than 200 magazines and news organizations. Her interest in mobile began in 1974 when she took her first mobile phone call as an AT&T Operator.

Janet has deep experience in marketing both B2B and B2C brands. Working with her clients she provides social media strategies, training, lead generation and marketing strategies, systems and program support. Prior to consulting she held key marketing, sales, and business development positions with top technology companies including Apple, Enron, Now Software, and Merant.

Signups closed for this Event


Monday, June 25, 2012 - 6:00pm - 8:00pm


Urban Airship / Cloud Four
334 NW 11th Avenue
Portland, OR 97209
United States


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